Social Media Success Story

Today I want to briefly share how far and how fast results can be achieved with Facebook. In Point Pleasant, WV an elderly lady of 92 has been wanting to meet a grandson that had been given up for adoption. She had tried official channels with no luck. Then a family friend suggested that the family post a plea on Facebook for information that will help in her search. 20130326-065927.jpgSo, on the morning of Thursday, March 21st a picture of the grandmother holding sign about her search was posted on Facebook. The post went viral and was viewed as far away as Australia. That Saturday, March 23rd, the grandsons wife was emailing via Facebook with his Aunt.

48 hours is all it took for this family to see results which may an example for why Facebook marketing is trending. You can read and view a news piece on this lady’s search here. Thoughts? Have you any success stories?

 

FUNDRAISING WITH SOCIAL NETWORKS

Yes. Social Sharing is a way to easily share information about fundraising campaigns. There are over 20 usable social networking sites, including Facebook, Twitter, YouTube, and LinkedIn just to name a few. Using the power of social networks will assist in spreading the word and reaching your fundraising goal.

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Mobile App Fundraising is a way to fundraise with a mobile phone. These apps are also known as QR Code Apps. Once you download these mobile apps you will have the ability to Request Donations, Send Reminder Emails and Donate directly from your mobile phone.

Social Fundraising can be as easy as linking your social media sites to your fundraising campaign page. My 13 year old niece has started a fundraising campaign for the American Heart Association. They provide the means of creating a webpage and posting to your social sites to spread the word. Check it out at Hoops for Hearts.

Have you had experience with this? Tell me your story.

International Search Engine Marketing Strategies

imageSEM (search engine marketing) strategies that need to be considered when utilizing ISEM (international search engine marketing) include establishing and maintaining a local IP address; keyword translation and localization which includes colloquialisms, dialects, special characters and spelling; and proper search engine selection such as Baidu, Yandex, Naver, Bing, and Yahoo.

A truly successful website uses SEM and SEO (search engine optimazation) for their overall internet marketing strategy. CPC (cost per click), PPC (pay per click), and banner ads allows for fast, focused and efficient marketing strategies, while SEO allows you to get free traffic.

PPC puts your website in visible locations by bidding on keywords on search engines. Using multiple search engines takes advantage of varying keyword bids and spreads the risk since some countries do not or are not allowed to access certain search engines. 

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Beginning a PPC campaign with multiple search engines may not be monetarily feasible. Therefore, understanding how search engines work assists in pinpointing the most viable or lucrative search engine. Google Adwords and Yahoo! | Bing Network’s adCenter are the leading search engines, especially in the U.S. Also, it is vital to know which search engines are popular in the targeted countries. For example, Yahoo is the most popular search in Japan, Baidu is the most popular in China, and Miva is very popular in Europe.

It is important to note that keywords can’t be translated and should be thoroughly researched because many words do not carry the same meaning when crossing international borders. Chevrolet attempted selling the Nova in Mexico with little to no success because Nova in Spanish means “No Go.” Words can also carry differing meanings within their borders. For example, the most common Chinese usage for the term “network” is different in Shanghai than it is in Hong Kong.

Take aways: Successful website uses SEM and SEO for their overall internet marketing strategy. The choosen primary search engine must be the taragets most popular engine. Using secondary search engines spreads risk across multiple platforms. Key words can not be translated and must be fully researched before making word selections.