I’m frequently reminded of the statistic that the average person is bombarded by as many as 3,000 marketing messages a day. TV ads, radio ads, billboards, ads on websites, email messages, magazine ads, newspaper ads, direct mail, and more area all competing for our attention.
Most of these ads have been written by marketing professionals. The pros know they’re competing for our attention, so they don’t beat around the bush. They tell you exactly what they want you to do. They include a clear call to action.
Even if you’re not selling anything through your blog, you are competing with these 3,000 marketing messages to get your readers to take action, even if that action is as simple as posting a comment.