Category Archives: Marketing

Usefulness of SEM

Is SEM useful only to online companies?

SEM (search engine marketing) is equally useful to both online and offline companies. The heart of SEM is the search engine where companies bid on keywords or phrases in order to have their ads appear in the SERP (search engine results page). The search provides a gauge to what is being looked for, which allows companies to focus their marketing on those that are most likely to buy from them. search-engine-marketing

SEM incorporates advertising on web pages and blogs, keyword search, search site listing, email ads, sponsored mobile content, and more with the goal of generating increased internet traffic that can be converted into a sale. SEM can also include using free media such as a social network profile in an online community like Facebook; offering email subscriptions for product updates, new product announcements, and issuing coupon codes; having a blog in addition to a website; and adapting an online presence to accommodate a mobile platform.

How can SEM be used to benefit offline companies?

Offline or brick-and-mortar companies can get ahead of the competition with a good website and the right SEM strategy. Kevin Lee writes at ClickZ that customers will research products online and then buy offline at a brick-and-mortar store, which emphasizes their need for SEM. Available SEM options can include paid advertising on blogs, websites, and in emails; inviting existing customers to take online surveys about the business and their experience; issuing coupons in emails; and providing QR codes that contains coupons, discounts, or product announcements.


The Difference between SEM and SEO

search_engine_--_rafal_olechowskiIn blogging and website design and maintenance Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are employed to establish a visible web presence. They are similar methods used to build an audience with the major difference being that one is for pay while the other is free.

SEM involves paying for placement in search engines. Bids are placed based on the amount of money a business is willing to pay for click through links. SEM incorporates search ads sold on a Pay Per Click (PPC) or Cost Per Click (CPC) basis. While SEM and SEO are a means for increasing traffic to a website some consider SEM to be an “umbrella” term that not only consists of using PPC and CPC, but also SEO.

SEO uses key words within blog posts and web pages to increase the number of visitors received from search engines. In The Beginners Guide to SEO it states that “SEO is simply a matter of making sure your site is structured in a way that search engines understand.


In this post I am going to break down the goals from my Blogging Business Goals post. In doing so I will have a clearer view of what I need to do to get where I want to be, and how long it will take to get there. I am going to use the acronym SMART for an understanding of how to set realistic, measurable goals. SMART is the acronym for goals that are Specific, Measurable, Achievable, Realistic, and Timed.
Continue reading