Social Media Success Story

Today I want to briefly share how far and how fast results can be achieved with Facebook. In Point Pleasant, WV an elderly lady of 92 has been wanting to meet a grandson that had been given up for adoption. She had tried official channels with no luck. Then a family friend suggested that the family post a plea on Facebook for information that will help in her search. 20130326-065927.jpgSo, on the morning of Thursday, March 21st a picture of the grandmother holding sign about her search was posted on Facebook. The post went viral and was viewed as far away as Australia. That Saturday, March 23rd, the grandsons wife was emailing via Facebook with his Aunt.

48 hours is all it took for this family to see results which may an example for why Facebook marketing is trending. You can read and view a news piece on this lady’s search here. Thoughts? Have you any success stories?

Search Strategies by Product

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(Photo credit: 401(K) 2013)

The choice between using a PPC (pay-per-click) or a SEO (search engine optimization) strategy does not or should not vary due to the type of product or service being marketed. Rather, the choice depends on the needs and budget of the campaign. If the need is to gain more traffic quickly and the budget will pay for it, then PPC may be chosen. But if the budget will not pay for PPC it may be best to invest SEO.

PPC, at its very core is used to fill in the gaps left by SEO. Using PPC requires the advertiser to pay a predetermined bid cost for every click-through that originates on the SERP (search engine results page) while SEO is a non-paid form of search marketing.

There are strong reasons for and against using PPC and SEO separately but each method can benefit from the other when using them simultaneously. Together they can dominate search engine results and increase traffic.

Usefulness of SEM

Is SEM useful only to online companies?

SEM (search engine marketing) is equally useful to both online and offline companies. The heart of SEM is the search engine where companies bid on keywords or phrases in order to have their ads appear in the SERP (search engine results page). The search provides a gauge to what is being looked for, which allows companies to focus their marketing on those that are most likely to buy from them. search-engine-marketing

SEM incorporates advertising on web pages and blogs, keyword search, search site listing, email ads, sponsored mobile content, and more with the goal of generating increased internet traffic that can be converted into a sale. SEM can also include using free media such as a social network profile in an online community like Facebook; offering email subscriptions for product updates, new product announcements, and issuing coupon codes; having a blog in addition to a website; and adapting an online presence to accommodate a mobile platform.

How can SEM be used to benefit offline companies?

Offline or brick-and-mortar companies can get ahead of the competition with a good website and the right SEM strategy. Kevin Lee writes at ClickZ that customers will research products online and then buy offline at a brick-and-mortar store, which emphasizes their need for SEM. Available SEM options can include paid advertising on blogs, websites, and in emails; inviting existing customers to take online surveys about the business and their experience; issuing coupons in emails; and providing QR codes that contains coupons, discounts, or product announcements.